Advisory, writing and speaking
Twenty years building and running things, now spent helping other people do it — in advisory, on boards, and from a stage.
Who I work with
Services
The three ways people usually bring me in.
Who it is for — Founders and executive teams between forty and five hundred people.
A board seat, taken seriously, for a small number of companies at a time.
Read moreWho it is for — Companies between rounds, and boards short of operating experience.
Who it is for — Conferences, boards and leadership teams.
Work
What I have built, advised on and been part of.
2024 · Advisory retainer
A company that had to grow revenue and shrink headcount in the same eighteen months.
Series B software company
2024 · Advisory project
A founder team that had never built a management layer beneath itself.
Scale-up, 400 people
2023 · Board
Three years on a board through two funding rounds and one change of chief executive.
Marketplace business
2023 · Advisory project
Brought in to design a restructure, and recommended against it.
Professional services firm
2025 · Keynote
The talk the whole argument is compressed into, given about a dozen times a year.
2019 – present · Writing
Around a hundred and forty pieces, every other Sunday, for six years.
Testimonials
About
Twenty years operating, then an advisory practice built on a single argument: most problems presented as strategy are clarity, incentive or staffing problems in a strategy costume.
More about meA paragraph about the situation is more useful than a formal brief. I will tell you within a couple of days whether I can help and what it would look like.
Work with meFollow
Where the writing and the conversations go.
/in/name
68K followers
Where the essays go first, and where most enquiries start.
/essays
28K subscribers
One argument, every other Sunday, for six years.
@name
14K subscribers
Recorded talks and the occasional long conversation.