Brand, identity and digital design
Design that has to work before it has to win anything
Identity, digital product and print for organisations who have outgrown the thing they started with.
Work
Selected projects
Selected engagements, each with the problem it started from and what changed as a result.
- 01Field NotesIndependent stationery maker2025 · Identity, type system, packaging
- 02LedgerFinancial software team2025 · Product design, design system
- 03North PressIndependent publisher2024 · Identity, print, web
- 04AtlasRegional museum2024 · Wayfinding, environmental
- 05HarbourArchitecture practice2024 · Web, art direction
- 06OrchardFood producer2023 · Naming, identity
- 07SignalHealth technology team2023 · Design system
- 08The AnnualCharitable trust2023 · Editorial design, print
- 09KioskTransport operator2022 · Product design
Who I work with
- Independent publishers
- Museums and regional galleries
- Charitable trusts
- Health technology teams
- Food and drink producers
- Architecture practices
- Transport operators
Services
Capabilities
What I am engaged to do, and how each engagement is usually shaped.
Brand identity
Naming, marks and the type system that holds everything together.
Guide: five figures, quoted against scope
Digital product
Interface design and design systems for teams shipping real software.
Guide: day rate on application
Print & editorial
Books, reports, packaging and signage — design that has to be manufactured.
Guide: quoted per project
Design review
A short, blunt read on something you have already built.
Guide: low four figures, fixed
Process
How the work runs
Four stages, with something real handed over at the end of each one.
- 01
Read
A week of interviews, an audit of what exists, and a written position you can disagree with. Nothing is drawn yet.
- 02
Draw
One direction, developed properly, presented with its reasoning. Alternatives exist and get shown as workings, not as a menu.
- 03
Build
The system gets made: components, templates, artwork, tokens. Tested against the ugliest real content you have.
- 04
Hand over
Guidelines a non-designer can follow, a decision record for every system-level choice, and two weeks of questions included.
By the numbers
- 14 yrs
- In practice
- 60+
- Engagements delivered
- 1
- Route presented, always
- 2 wks
- Support after every handover
About
About Verano
An independent practice working on identity, digital product and print — hired most often by organisations who have outgrown the thing they started with.
More about meGot something that has stopped fitting?
Send a paragraph about the problem — not a brief. I will tell you honestly whether it is a job for this studio, and roughly what it would take.
Start a project