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Field Notes

A twelve-year-old stationery brand with forty inconsistent products and one good idea.

  1. 01Field Notes
  2. 02Who I work with
  3. 03Capabilities
  4. 04Got something that has stopped fitting?
Field Notes

The problem was not the logo. It was that every product had been designed on its own, so the shelf looked like six brands. We built a grid, a two-weight type system and a rule for where the mark never goes — then rebuilt the range against it in nine weeks.

Project

A twelve-year-old stationery brand with forty inconsistent products and one good idea.

Year
2025
Medium
Identity, type system, packaging
Client
Independent stationery maker
40 SKUs unified
9-week engagement
Guidelines handed to an in-house team
All work

Who I work with

  • Independent publishers
  • Museums and regional galleries
  • Charitable trusts
  • Health technology teams
  • Food and drink producers
  • Architecture practices
  • Transport operators

Services

Capabilities

What I am engaged to do, and how each engagement is usually shaped.

  • Brand identity

    Naming, marks and the type system that holds everything together.

    Guide: five figures, quoted against scope

  • Digital product

    Interface design and design systems for teams shipping real software.

    Guide: day rate on application

  • Print & editorial

    Books, reports, packaging and signage — design that has to be manufactured.

    Guide: quoted per project

  • Design review

    A short, blunt read on something you have already built.

    Guide: low four figures, fixed

See the work

Got something that has stopped fitting?

Send a paragraph about the problem — not a brief. I will tell you honestly whether it is a job for this studio, and roughly what it would take.

Start a project