About Verano

Verano is a design practice of one, occasionally three. It exists because most of the work worth doing is too small for an agency and too serious for a freelancer with a template. The work divides roughly in half. One half is identity — naming, marks, type systems, the whole apparatus that lets an organisation look like itself in places nobody has designed yet. The other half is digital product: interfaces that have to survive real data, real edge cases and a team that will maintain them after I have gone. Both halves are run the same way. Nothing is presented as a surprise, nothing is shown in three routes hoping one lands, and everything is handed over with the reasoning attached, in a document the client can argue with. The projects that go well are the ones where the client ends up able to make the next decision without me.