Naming, marks and the type system that holds everything together.
A full identity engagement: research, naming where it is needed, the mark, a type and colour system, and a set of rules written so a non-designer can apply them without asking. Delivered with the reasoning attached, because guidelines nobody understands get ignored within a year.
Who it is for — Naming, marks and the type system that holds everything together.
Process
Four stages, with something real handed over at the end of each one.
A week of interviews, an audit of what exists, and a written position you can disagree with. Nothing is drawn yet.
One direction, developed properly, presented with its reasoning. Alternatives exist and get shown as workings, not as a menu.
The system gets made: components, templates, artwork, tokens. Tested against the ugliest real content you have.
Guidelines a non-designer can follow, a decision record for every system-level choice, and two weeks of questions included.
Who I work with
Send a paragraph about the problem — not a brief. I will tell you honestly whether it is a job for this studio, and roughly what it would take.
Start a project