Signal
Four product teams, four button styles, and nobody sure which was right.
A design system is a governance problem wearing a design costume. We shipped components, but the thing that actually worked was a one-page decision record explaining why each token exists and who is allowed to change it.
Who I work with
- Independent publishers
- Museums and regional galleries
- Charitable trusts
- Health technology teams
- Food and drink producers
- Architecture practices
- Transport operators
Services
Capabilities
What I am engaged to do, and how each engagement is usually shaped.
Brand identity
Naming, marks and the type system that holds everything together.
Guide: five figures, quoted against scope
Digital product
Interface design and design systems for teams shipping real software.
Guide: day rate on application
Print & editorial
Books, reports, packaging and signage — design that has to be manufactured.
Guide: quoted per project
Design review
A short, blunt read on something you have already built.
Guide: low four figures, fixed
Got something that has stopped fitting?
Send a paragraph about the problem — not a brief. I will tell you honestly whether it is a job for this studio, and roughly what it would take.
Start a project