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Verano

© 2026 Verano. All rights reserved.

Built with ONIWC

Atlas

A building people kept getting lost in, and a signage budget that would not stretch.

  1. 01Atlas
  2. 02Who I work with
  3. 03Capabilities
  4. 04Got something that has stopped fitting?
Atlas

We walked the route eleven times with people who had never been before. The fix was mostly subtractive — half the existing signs were removed, and the ones that stayed were moved to decision points rather than to walls that happened to be free.

Project

A building people kept getting lost in, and a signage budget that would not stretch.

Year
2024
Medium
Wayfinding, environmental
Client
Regional museum
Signs reduced from 74 to 31
Three decision-point tiers
Installed in one weekend
All work

Who I work with

  • Independent publishers
  • Museums and regional galleries
  • Charitable trusts
  • Health technology teams
  • Food and drink producers
  • Architecture practices
  • Transport operators

Services

Capabilities

What I am engaged to do, and how each engagement is usually shaped.

  • Brand identity

    Naming, marks and the type system that holds everything together.

    Guide: five figures, quoted against scope

  • Digital product

    Interface design and design systems for teams shipping real software.

    Guide: day rate on application

  • Print & editorial

    Books, reports, packaging and signage — design that has to be manufactured.

    Guide: quoted per project

  • Design review

    A short, blunt read on something you have already built.

    Guide: low four figures, fixed

See the work

Got something that has stopped fitting?

Send a paragraph about the problem — not a brief. I will tell you honestly whether it is a job for this studio, and roughly what it would take.

Start a project