A building people kept getting lost in, and a signage budget that would not stretch.
We walked the route eleven times with people who had never been before. The fix was mostly subtractive — half the existing signs were removed, and the ones that stayed were moved to decision points rather than to walls that happened to be free.
Who I work with
Services
What I am engaged to do, and how each engagement is usually shaped.
Naming, marks and the type system that holds everything together.
Guide: five figures, quoted against scope
Interface design and design systems for teams shipping real software.
Guide: day rate on application
Books, reports, packaging and signage — design that has to be manufactured.
Guide: quoted per project
A short, blunt read on something you have already built.
Guide: low four figures, fixed
Send a paragraph about the problem — not a brief. I will tell you honestly whether it is a job for this studio, and roughly what it would take.
Start a project