A national consumer brand · Brand
Repositioning a category leader
A brand that had led its category for a decade and stopped sounding like it.
Launching a product into a crowded market
A subscription software company
A launch with three weeks’ notice and no room to be ignored.
The challenge
A competitor had pre-announced. The launch window shrank from ten weeks to three, and the product still had no name, no story and no site.
What we did
We ran naming, messaging and design in parallel rather than in sequence, showing work daily instead of weekly. The site was built as it was designed, so the last decision and the last deploy were days apart rather than weeks.
The outcome
Launched on the original date with a full site, campaign and sales material. The launch page converted better than the company’s existing product pages.
- 3 wks
- concept to launch
- +41%
- landing page conversion
Work
Selected work
A few projects that show how we think.
Got something in mind?
Tell us what you are trying to change. We will tell you honestly whether we are the right studio for it.
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