A national consumer brand · Brand
Repositioning a category leader
A brand that had led its category for a decade and stopped sounding like it.
A design system for a growing product team
A B2B software platform
Four squads, four visual languages, one product.
The challenge
The product had grown to four teams shipping independently. Every screen was defensible on its own and the whole was incoherent, and design review had become the bottleneck.
What we did
We audited every screen, reduced it to the components that actually existed, and rebuilt them as a documented library with the engineers rather than for them.
The outcome
New screens now start from the library instead of from a blank file, and design review moved from every screen to exceptions only.
- 120+
- screens reduced to 34 components
- −60%
- time in design review
Work
Selected work
A few projects that show how we think.
Got something in mind?
Tell us what you are trying to change. We will tell you honestly whether we are the right studio for it.
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