Halving acquisition cost in two quarters
A direct-to-consumer brand
Spend held flat, volume nearly doubled, by fixing creative and tracking.
The challenge
Acquisition cost had risen for four consecutive quarters and the previous agency’s reporting could not explain why. Growth had stopped being profitable.
What we did
We rebuilt tracking first, which changed the picture immediately — a third of reported conversions were being double-counted. Then a structured creative testing programme, twenty new concepts a month against a fixed audience set.
The outcome
Acquisition cost fell by just over half while spend was held flat, and the creative library that came out of it is still producing winners.
- −52%
- cost per acquisition
- +86%
- new customers
- 0
- increase in spend
Services
What we run
Channels that work harder when they are planned together.
Paid media
Search, social and display, managed against profit rather than clicks.
SEO & content
Rankings that come from being genuinely worth reading.
Lifecycle & CRM
Email, retention and the revenue you already paid to acquire.
Performance creative
Assets made to be tested, in the volume testing requires.
Measurement & analytics
Tracking you can defend in a board meeting.
Growth strategy
The plan before the spend.
Ready to see the numbers move?
Send us your current performance and we will tell you where we think the growth is — before you commit to anything.
Brief us