Our story
Ostara exists because marketing got split into too many specialisms that stopped talking to each other. Paid ran against one number, content against another, and nobody could say what the whole thing was worth. We put it back together: one team, one plan, one measurement framework, and monthly reporting that a finance director would accept. We take on fewer clients than we could, because the accounts that do well are the ones we are genuinely close to.
How we work
Four stages, and you will always know which one you are in.
Two weeks inside your accounts and analytics. You get the findings whether or not you hire us.
Channel mix, budget and forecast, built from your economics and agreed before anything is spent.
Weekly optimisation, a structured test programme, and a monthly review that reconciles with finance.
Once the unit economics hold, we push budget into what is working and keep testing what is next.
Why us
Channels are planned together against a single target, because that is how a customer experiences them.
We fix tracking before we spend. Otherwise everything after it is a guess with a chart on it.
The biggest lever in paid media is the asset. We produce it ourselves, at the volume testing needs.
We take on fewer accounts than we could. It is the only way to stay genuinely close to them.
Inside the company
Send us your current performance and we will tell you where we think the growth is — before you commit to anything.
Brief us